Posts

Technology Key to Maximising Broiler Efficiency
Latest News
MILTON KEYNES, ENGLAND, 18 May 2022 – Broiler producers are being encouraged to adopt new technologies to help maximise efficiency in the face of continually soaring input costs.
Michael McCreesh, veterinary consultant at Poultry Sense,…

Importance of monitoring bird weight in real-time
Latest News
Veterinary consultant, Michael McCreesh, explains why bird weight is arguably the most important parameter farmers should be routinely monitoring. He discusses the benefits of using technology to monitor bird weight in real-time to maximise…

CO2 levels are vital to bird health
Latest News
Maintaining optimum carbon dioxide (CO2) levels within poultry sheds is vital to bird health and performance, especially in young broiler chickens. Therefore, having the capability to monitor and identify inconsistencies throughout poultry…

Data analysis benefits poultry farmers
Latest News
In its basic form, data analysis is the process of observing, refining and modelling data with the intention of discovering useful information to help inform conclusions and support decision-making, and this is exactly what is possible within…

Top tips on understanding farm data
Latest News
Data collection is an important part of poultry production. But, without detailed, informed analysis and interpretation, producers are at risk of not using the information provided to its full potential to inform business decisions that help…

Poultry Sense team continues to grow
Latest News
Two new members of staff have joined our team, as the business continues to grow. The latest recruits bring with them an expanse of expertise and have thrown themselves into the fast pace life that Poultry Sense offers.
Barry Thorp
Barry…

Technology can boost consumer confidence
Latest News
Despite UK poultry consumption continuing to rise with associated production up 2.2% compared to this time last year[1], it is one of the sectors that still needs greater investment in technology to aid supply chain visibility.
Mick Keyes,…