All of  the latest news from Poultry Sense

How water consumption influences bird performance

Veterinary consultant, Michael McCreesh, discusses the influence of water consumption on broiler bird performance and the importance of being able to closely monitor this key health parameter. The importance of measuring water consumption Water…

New Veterinary Consultant Joins Poultry Sense

MILTON KEYNES, U.K., March 04, 22 - MSD Animal Health UK, a division of Merck & Co., Inc., Kenilworth, N.J., USA (NYSE:MRK), has announced the appointment of Michael McCreesh as a veterinary consultant at Poultry Sense to support with the…

Top four health and welfare parameters to monitor on broiler farms

Veterinary consultant, Barry Thorp, discusses the key parameters producers should be monitoring on broiler farms to maximise flock performance and productivity. Temperature Temperature requirements change as a flock matures, with 30°C…

Using poultry technology to improve bird performance

Broiler farmer, Robert Lanning, worked closely with Poultry Sense CEO Alan Beynon when he was a practicing vet, and they kept in close contact when Alan founded Poultry Sense. Robert was a strong believer that remote monitoring technology and…
wireless weigh scales

Why choose wireless poultry sensors?

The need for tools and technology to improve the efficiency and quality of production within the agricultural industry is ever evolving. As the number of wireless sensor innovations on the market rise, its crucial producers understand the benefits…

Top tips when choosing the right technology for your poultry business

As the poultry supply chain experiences a rise in demand for transparency and traceability from farm to fork, technology is providing producers with new options to monitor and improve bird welfare and their environment. Choosing the right technology…
Poultry Sense launch

New Real-Time Monitoring Technology Will Provide Full Traceability for the Poultry Sector

MILTON KEYNES, U.K., July 14, 2021 - MSD Animal Health, a division of Merck & Co., Inc., Kenilworth, N.J., USA (NYSE:MRK), has today announced the launch of the Poultry Sense solution. This real-time monitoring technology is now available…
Bird Health Performance Benefits

New Real-Time Monitoring Technology Set to Transform Poultry Industry

MILTON KEYNES, U.K., July 14, 2021 -MSD Animal Health, a division of Merck & Co., Inc., Kenilworth, N.J., USA (NYSE:MRK), has today announced the launch of the Poultry Sense solution. This real-time monitoring technology is now available…
Broiler chicks

Top tips for tackling bird flu

Bird flu took the UK poultry industry by surprise last year, as the disease entered the country much earlier than predicted with cases occurring as early as November as opposed to mid-winter. The disease has widely affected commercial and…
Poultry Technology

Poultry Sense and Lallemand Animal Nutrition collaborate

Agri-tech company Poultry Sense and specific microbial solutions company Lallemand Animal Nutrition have joined forces to improve the reliability and credibility of data gained from commercial farm trials. At a time when accurate data is…