The Team

Laura Guedemann graduated from Trier University, Germany, in 2017 with a Master’s degree in Survey Statistics and Economics. She worked as a statistics research assistant until early 2020 and specialised in data quality assessment, statistical modelling and the use of multivariate statistical methods for data exploration.

Laura’s passion for data and her love for the UK led her to move to Exeter and start working at Poultry Sense. As a data analyst, she enjoys working closely with vets and exploring and analysing poultry data to help improve farm efficiency and animal health.

Despite UK poultry consumption continuing to rise with associated production up 2.2% compared to this time last year[1], it is one of the sectors that still needs greater investment in technology to aid supply chain visibility.

Mick Keyes, chief technology officer at Poultry Sense says that retailers and processors are facing increasing pressure from consumers, who want to understand where their food comes from, how it is produced, and the environmental impact of production.

But he explains, to achieve this, aligned data throughout the supply chain, that can be readily analysed and interpreted, is key.

“‘Data is king’ but currently the data available within the poultry industry is not being used to its full potential,” adds Mick. “Elements of the supply chain lack integration, making it difficult to collate and analyse data accurately and effectively.

“The poultry food supply chain is one of the most complex logistical processes, with many touchpoints required from bird production through to consumer purchase.

“However, advancements in technology, such as wireless sensors, secure IoT platform-based software, and blockchain technology will allow targeted, optimised, highly accurate data that cannot be modified, to be recorded from farm to fork,” he explains.

It is this type of technology that will allow the poultry industry to take the next step forward and achieve full supply chain visibility and traceability which consumers are crying out for.

“That said while technology provides the tools to make this possible, collaboration with domain experts is key.

“Producers, vets, nutritionists and consumer groups are key when it comes to interpreting and understanding the physical data and analytics produced by this technology, so evidence-based decisions can be made on bird health, welfare and performance at farm-level,” adds Mick

“For processors and retailers, a reliable data set means supply and demand predictive modelling can take place on many components to include feed requirements, bird quantities and sizes. This will allow processors to know when, where and how they can fulfil retailer demand,” he adds.

“This technology will also mean that supply chain adjustments will be more efficient and issues such as recalls can be resolved quickly.

“Supply chain integration and visibility is going to be key in increasing consumer confidence and helping the industry to continue move forward,” concludes Mick.

[1] DEFRA, 2020, United Kingdom Poultry and Poultry Meat Statistics – April 2020

Laura Guedemann graduated from Trier University, Germany, in 2017 with a Master’s degree in Survey Statistics and Economics. She worked as a statistics research assistant until early 2020 and specialised in data quality assessment, statistical modelling and the use of multivariate statistical methods for data exploration.

Laura’s passion for data and her love for the UK led her to move to Exeter and start working at Poultry Sense. As a data analyst, she enjoys working closely with vets and exploring and analysing poultry data to help improve farm efficiency and animal health.

Barry Thorp is a veterinarian who graduated from Glasgow University. He has specialised in poultry for most of his very successful career. He brings to Poultry Sense a diverse set of experience, skills and knowledge developed during his time working in academia at Edinburgh and Melbourne Universities, research (Roslin Research Institute) for a multinational primary breeder (Aviagen), and latterly established a highly successful division of the St David’s Poultry Team in Scotland.

Barry has a PhD, is a Diplomate of the European College of Poultry Veterinary Science and a member of the European Poultry Veterinary Study Group.

Poultry Sense CTO

Mick Keyes is an independent adviser specialising in the development and implementation of sensor and analytic based technologies for the food, agriculture and life science industries. Mick has more than 20 years industry experience working on several pharma and food traceability government led initiatives globally.

Until recently, Mick was a Chief Technologist for the HPE Enterprise Group at HPE. Here, his role included the architecture of integrated advanced business solutions for HPE’s global customer base, as well as strategy planning for new IOT and analytics business initiatives. He was part of a worldwide implementation team driving HPE’s IOT and analytics strategy across several industries, including government, life sciences, food and agriculture and manufacturing.

Mick currently sits on government advisory boards focused on developing future global competitiveness for their economies, and in the past has represented industry on the world economic forum (WEF) working group focused on the application of innovative technologies to address the future of global food security and improved healthcare.

An evangelist and practitioner of social innovation with a strong focus on global food supply, healthcare and technology-enabled innovation, Mick joins Poultry Sense at Chief Technology Officer.

CTO

Keith has over 30 years of experience in industrial automation throughout Europe, Australasia and North America including applications as varied as track and trace technology for pharmacovigilance, RFID for industrial asset management, livestock traceability, electro–mechanical applications and associated sensing technologies, and communications solutions for both WAS and LAN applications.

Keith is heading-up IoT application and convergence technologies at Poultry Sense. This includes the development of wireless sensing ‘plug and play’ technologies to enable multiple environmental measurements.

Keith has introduced and developed smart utility solutions into the agri-health and productivity sector. He works with a number of companies and organisations in the development of such technology, with a specific focus on livestock health and performance monitoring.

Keith originally trained as a mechanical engineer but has developed significant expertise in the electro-mechanical sector, with a focus on electronic applications and associated software integrations.